Free LinkedIn SaaS metrics carousel template

The SaaS Glossary

Startup metrics explained as dictionary entries for LinkedIn: term, plain definition, formula card and what good looks like.

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What’s on the slides

Slide 1
Board meeting cheat sheet
5 SaaS metrics, explained like you’re new
What each one means, the formula, and the number investors want to see.
Slide 2
MRR
em · ar · ar · monthly recurring revenue
The money that arrives every month without you selling anything new.
Formula
Slide 3
CAC
kak · customer acquisition cost
What it costs, on average, to win one new paying customer.
Formula
Slide 4
LTV
el · tee · vee · lifetime value
How much a customer pays you, in total, before they leave.
Formula
Slide 5
Churn
cherrn · the leaky bucket
The share of customers, or revenue, that cancels each month.
Formula
Slide 6
NRR
en · ar · ar · net revenue retention
Revenue from last year’s customers this year, upgrades in, cancellations out.
Formula
Slide 7
Which metric confuses you most?
Save this before your next board deck
Next week: ARR, burn multiple, magic number

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