The Launch Nobody Came To

What’s on the slides

1. Slide 1

   We spent $80k on a launch that 11 people came to.

   Here’s what we got wrong, so you don’t have to.

2. Slide 2

   Launch night, by the numbers

   The product worked. Nobody knew it existed.

3. Slide 3

   Lesson 1

   Build the audience before the product

   We posted for the first time the week we launched. Start talking about the problem the day you start building.

4. Slide 4

   Lesson 2

   “Launch day” is a myth

   One big reveal is one chance to be noticed. Ten small launches are ten. Ship early, ship often, tell people every time.

5. Slide 5

   Lesson 3

   Talk to 20 customers before you spend $1

   We talked to four, all friends. Twenty strangers would have told us in a week what took us six months to learn.

6. Slide 6

   What we do now

   Post about the problem every week

   A waitlist before a single line of code

   20 customer calls per feature

7. Slide 7

   What would you have done differently?

   I read every comment, and I’m still learning.