Free LinkedIn pricing strategy carousel template

Pricing Moves

A pricing strategy breakdown: one move per slide under a swinging price tag, then a before/after table. Tangerine, cocoa and ice in Big Shoulders.

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What’s on the slides

Slide 1
Pricing teardown
Your $9 plan is quietly killing your SaaS
Slide 2
Move 1
Kill the cheapest plan
$9 buyers sent 4× the support tickets and churned in 3 months. Raising the floor cut volume 18% and lifted revenue 34%.
Slide 3
Move 2
Make the middle obvious
Put the plan you want sold in the middle, label it “Most teams”, and make the top tier just expensive enough to anchor.
Slide 4
Move 3
Charge for the value metric
We billed per project; customers grew by people. Switching to per-seat made expansion revenue automatic.
Slide 5
Move 4
Sell annual on purpose
Two months free for paying yearly. 41% took it, and cash in the bank paid for our next two hires.
Slide 6
Six months later
Same product. Same team. Different price page.
Slide 7
Want me to roast your pricing page?
Drop the link in the comments. I’ll pick 10 and reply with one fix each.

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