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Report · Q3 2026 · n = 4,200 posts
What actually gets reach on LinkedIn in 2026
Finding 01
Carousels still win, by a lot.
Median engagement rate by format. Carousels earned 2.1× the next best, mostly from saves.
Finding 02
Links in the post cost you half your reach.
Indexed impressions, no-link posts = 100. Put the link in a comment, or better, in a DM.
Finding 03
Tuesday 8am beat every other slot.
Median impressions per post, local time of the author’s audience.
Finding 04
Replying to comments doubles the second wave.
Reach in hours 6–48 compared with posts whose author never replied.
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