El caso de estudio

Qué hay en las slides

1. Slide 1

   Case study

   How we cut churn from 7% to 2.9% in one quarter

   No new features. Three changes to onboarding.

2. Slide 2

   01 · The problem

   Customers paid, then quietly left in month two

   A B2B scheduling tool, 1,800 accounts. Signups were healthy. But 7 in every 100 cancelled each month, and most never finished setup.

3. Slide 3

   02 · What we found

   The people who left never invited a teammate

   We pulled every cancelled account from the last 6 months. 83% had one user. Solo accounts churned 4× faster than teams.

4. Slide 4

   03 · What we changed

   Get a second person in, in week one

   Invite step moved from settings into setup

   A shared calendar template, ready on day one

5. Slide 5

   04 · Results

   90 days later

   Same product, same price. We just changed who was in the room by day seven.

6. Slide 6

   05 · The lesson

   Churn is usually decided in the first week

   Before you build the feature they asked for on the way out, look at what they never did on the way in.

7. Slide 7

   What’s the one step your users skip?

   Tell me in the comments. I’ll reply with where I’d start.