Stratégies de prix

Le contenu des slides

1. Slide 1

   Pricing teardown

   Your $9 plan is quietly killing your SaaS

2. Slide 2

   Move 1

   Kill the cheapest plan

   $9 buyers sent 4× the support tickets and churned in 3 months. Raising the floor cut volume 18% and lifted revenue 34%.

3. Slide 3

   Move 2

   Make the middle obvious

   Put the plan you want sold in the middle, label it “Most teams”, and make the top tier just expensive enough to anchor.

4. Slide 4

   Move 3

   Charge for the value metric

   We billed per project; customers grew by people. Switching to per-seat made expansion revenue automatic.

5. Slide 5

   Move 4

   Sell annual on purpose

   Two months free for paying yearly. 41% took it, and cash in the bank paid for our next two hires.

6. Slide 6

   Six months later

   Same product. Same team. Different price page.

7. Slide 7

   Want me to roast your pricing page?

   Drop the link in the comments. I’ll pick 10 and reply with one fix each.