Confronto a tre

Cosa c'è nelle slide

1. Slide 1

   Your first marketing hire

   I tried all three. Only one was worth the $90k.

   Side by side on cost, speed and quality, from 3 years of invoices.

2. Slide 2

   1 · Cost

   What a year actually cost me

   The agency looked cheaper per month. Retainer creep added 41% by month nine.

3. Slide 3

   2 · Speed

   Brief to first draft

   In-house wins on speed because context is already in their head.

4. Slide 4

   3 · Quality

   Where each one shines

   Agencies are great at the big idea. Nobody knows your product like someone in your Slack.

5. Slide 5

   My verdict

   Freelancer until $1M ARR. In-house after.

   Use an agency once, for a rebrand, with a fixed scope and an end date. Never on a retainer.

6. Slide 6

   Team freelancer, agency or in-house?

   Tell me what worked for you, and at what stage.